About Reticle Red — Laser Design Software Built by an Operator in Wisconsin
Entity facts
Published so search engines, directories and AI assistants have one canonical fact set to cite — and so nobody confuses this software with a red dot sight.
- Product
- Reticle Red — browser-based AI laser engraving design software
- What it is not
- Not a firearms optic, red dot sight or scope reticle. Not machine control software.
- Operator
- Scott Bedow, Founder & Lead Developer
- Business structure
- Sole proprietorship — no registered corporate entity
- Location
- Wisconsin, United States
- Operating since
- 2026
- Support
- support@reticle-red.com
- Governing law
- State of Wisconsin, United States
A Message from the Founder
My name is Scott. By day, I’m a manufacturing manager up here in Wisconsin. By night, after my three kids are finally asleep, I’m usually out in my shop messing with my lasers and 3D printers.
Over the last year, I realized the part of laser engraving I absolutely hated was the design prep. I was spending way too much time fighting with bad image traces, cleaning up stray nodes in LightBurn, and trying to get decent vectors instead of actually running my machines. It was a massive bottleneck.
I couldn't find a tool that just did it right for our specific needs, so I spent the last few months building one myself. It’s a tool designed to help turn images into engraving artwork, generate patterns, and reduce repetitive design prep. Exported artwork still needs inspection and a test on matching scrap before engraving a finished part.
I’m not some big software corporation—I’m just one guy who wanted a better tool for his own shop, and in early 2026 I decided to put it online. It's called Reticle Red.
If you’re tired of the design friction and want to try it out, I’d be honored to have some real makers test it and give me some honest feedback.
Scott Bedow
Founder & Lead Developer
Manufacturing manager who runs CO2, diode and MOPA fiber lasers; builds and maintains every Reticle Red tool.
The Philosophy
No boardroom meetings. No venture capital. Just features that actually help you fire your laser faster.
The Target
Our tools are optimized for MOPA fiber, CO2, and UV lasers—designed for the friction points of actual physical fabrication.
Real Precision
Built to bridge the gap between AI vision and the coordinates of a laser head.
DIE HARD AMERICAN METAL
I spend my days in American manufacturing, so this one is personal. Reticle Red is proud to stand with Die Hard American Metal — a knowledge hub keeping the craft of tool & die, metal stamping, and American manufacturing alive through in-depth reports, a podcast, and their YouTube channel. Same mission, different bench: keep real making knowledge in real makers' hands.
Visit Die Hard American MetalJoin the Community
I'm building this for us. Start using the tools today and let me know how I can make them better for your shop.
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